Before you commit to a new technology in your marketing plan,
make sure to ask yourself these basic questions.
- Does the new technology platform reach my target
audience?
For example, using Social Media can be very effective when
promoting to a tech savvy crowd that thrives on instant updates to
their social media sites. However, if your target audience thinks
Social Media is radio and television, it's probably the wrong
technology to use to reach them. Find out what appeals to your
audience, and customize your approach and tools to them.
- Do you have the time to commit to making the technology
effective?
While most Social Media and Blog tools on the market are easy to
use, in order for them to be effective tools, you need to dedicate
time and resources to keep them up to date and populated with fresh
content. Nothing says outdated, like a Blog that hasn't been
updated in 3 months.
- Does the new technology platform fit with my project
budget?
If you are a small company with a limited marketing budget, you
need to make sure that you can dedicate the proper budget to really
make the technology investment worthwhile. Placing random web ads
on low traffic sites, or sites that your target audience rarely
visits, will be ineffective and a waste of your already stretched
budget. Dedicate the initial investment to work with a professional
agency that can build effective web ads and help you identify the
right advertising options for your audience.
381 Design and its partners can help you refine
your tactics to fit your goals and audience. Stop throwing
your marketing budget away and get the targeted approach that you
need to see results.
