Well, you wouldn't believe how many people get this
wrong. They forget to go through the checklist and end up with a
logo that restricts usage or just doesn't function very well.
Here's a basic checklist that can help you achieve
an effective and lasting logo design.
- Is your logo easy to read?
Does your name stand out or does it get lost in a graphic element
or overdesigned font style that overwhelms the actual words.
Remember, it also needs to be easily read in "single color" black
only reproduction.
- Does your logo read well at small sizes?
This is a key factor in design that is often missed. If you end up
needing a magnifying glass to read the type in your logo, you'll
end up with missed opportunities to promote your business and
services.
- Does your logo work well on dark and light
backgrounds?
Often times you'll end up with a logo that doesn't provide you
with the flexibility to be reproduced on colors that may not be
your branded palette. This is important to consider, as you never
know what opportunities are out there. Why limit your options when
you can maximize them.
- Can your logo be reproduced clearly for large format
advertising?
If your designer created your logo in an 8.5 x 11 Photoshop file,
then you are in for a very bumpy ride. Vector art is king in the
land of logo creation and it allows for reproduction in extremely
large formats without the loss of crisp edges or graphic
readability.
Have you been struggling to find the logo of your
dreams? Contact 381 Design, and we'll help you achieve your logo
and branding goals.
